An overview of my education, professional experience, leadership involvement, and skill set, showcasing my background in marketing, brand strategy, and digital campaigns. This section highlights how I apply strategic thinking, creativity, and data-driven execution across academic and professional environments.
Education
University of Florida, Hough Graduate School of Business
August 2025
Master of Science in Marketing
University of Florida, Warrington College of Business
December 2024
Bachelor of Science in Business Administration, Marketing
Work Experience
Carbon Ring Sports Group
June 2024 – August 2024
Marketing Intern
- Designed engaging weekly content for social media platforms.
- Conducted targeted brand outreach for athletes to secure sponsorships.
- Executed an athlete’s social media campaign increasing following by 40% and boosting engagement by 60% over three months on Instagram.
- Conducted market research to identify target audiences, trends, and competitive insights to inform campaign strategy.
Spill the Tea LLC
January 2024 – May 2024
Marketing Lead
- Co-launched a startup app, leading go-to-market efforts and growing it to 10,000+ downloads and $6K in sales.
- Spearheaded influencer outreach to 50+ creators, developing personalized scripts to support Tea AI user acquisition.
- Created and managed content for Tea AI’s TikTok, increasing followers and Gen Z visibility.
Nassau County Clerks Office
May 2021 – August 2023
Summer Intern
- Processed 1,000+ deeds, mortgages, and court records using proprietary software to streamline workflows.
- Digitized 5,000+ archival records (1985–1992) to expand public access and support database growth.
- Recorded approximately 100 District Court judgment transcripts and satisfactions daily and compiled weekly status reports for supervisors.
Leadership and Involvement
Delta Zeta
September 2021 – May 2025
Member
- Promoted ticket sales for philanthropic events via Instagram, Facebook, and local outreach in Gainesville, helping raise over $5,000 for the Starkey Hearing Foundation.
- Gained networking and interview experience by recruiting potential new chapter members.
Florida Women in Business
September 2022 – May 2025
Marketing Committee
- Engaged with industry professionals during bi-weekly speaker sessions to build professional awareness.
- Organized marketing campaigns, flyers, and social media domains such as Twitter and LinkedIn.
Skills
Microsoft Excel
Microsoft Word
Microsoft Powerpoint
Microsoft Teams
Sharepoint
R Studio
Canva
Social Media
Content Creation
Graphic Design
Website Design
Campaign Strategy
Kayla Gray Portfolio 